WHITE Platinum

GHD Platinum™, the ground-breaking "no compromise" styler, takes the guilt out of heat styling. This innovative styler combines a safer-for-hair heat and breakthrough technology to deliver hair that is healthier, stronger and shinier, and it allows you to create gorgeous, long-lasting results in just one stroke, on all hair types and textures. GHD Platinum™, works quickly and effectively to straighten, curl and style, without compromising the health of your hair. Intelligent tri-zone® technology uses 6 quick-thinking sensors to ensure the optimum styling temperature is maintained consistently across the entire plate throughout styling, reducing hair breakage by over 50%*, increasing shine by 20%** and maintaining 2x more color integrity***. A patented wishbone hinge and rounded edges give you the ultimate control and allow you to curl, wave or straighten your hair in a single pass.

• Healthier Hair: 365°F optimum styling temperature delivers healthier hair, reducing breakage by over 50%* and is kinder to color-treated hair.
• One Stroke Styling: tri-zone® technology's 6 quick-thinking sensors maintain the optimum styling temperature constantly and evenly throughout styling, allowing you to curl or straighten any hair type in just one stroke.
• Long Lasting Styles: tri-zone® technology seals the cuticle, locking in moisture and making hair impermeable to the elements creating smooth, sleek styles that last longer.
• Lustrous Shine: advanced, precision milled, floating plates with a high gloss finish, glide effortlessly through the hair and increase shine by 20%**.
• Styling Versatility: patented wishbone hinge delivers perfect plate alignment giving you more control to create any style.
• Cool to the Touch: high-tech aerogel insulation keeps the styler cool to the touch even after 45 minutes of use.
• Faster Styling: heats up in 20 seconds.
• Ease of Use: universal voltage and automatic shut-off after 30 minutes of non-use allow for worry-free styling wherever you are in the world.